First things first...have you checked to see if there is a market for your items? Have you done research for you area to see if anyone else is doing the same thing or something close to it? You can go online, ask people around your area, check your local newspaper, go to craft shows or flea markets, etc. Just make sure there is a buyer for what you are selling. You probably have a lot of time and maybe a lot of money invested, so you don't want to waste those precious resources if at all possible.
Also, find out who your target market is. Are you selling items geared towards kids, seniors, businesses, churches? When you know who your target customer is, then you can decide the best method to reach them! Maybe the best method might be in print ads,or maybe on late night radio commercials. You may be able to get a rate discount on their overnight spots. It might be something as simple as having flyers that you can get printed pretty cheaply. And of course, don't forget those business cards that I hope you have. Make sure to give them out at every opportunity. Let everyone you meet know what you're selling; you never know - you might just discover a valued customer who in turn could tell someone they know about your items.
So just be sure to take every advantage you can to promote yourself and your items. Try to build up a good rapport with your customers and potential customers. If you do that, they will probably be more than happy to come back to you time and again for more of the wonderful items and services that you have to offer.
Well, I will end it here for this week. Please check back next week for more tips on how to market your items/services. I hope everyone has wonderful week.
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